Usage of rhetorical figures in advertising slogans
نویسندگان
چکیده
منابع مشابه
Translation of Rhetorical Figures in the Advertising Discourse: A Case Study
Rhetorical figures, which are frequently applied in advertisements, can add literary flavor to the texts, gratify audiences’ aesthetic needs, and deepen their impression. In advertisement translation, it is very common that the rhetorical figures applied in the original text are replaced with new ones in the translation. This research focuses on rhetorical figures’ function of enhancing audienc...
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متن کاملtranslation of rhetorical figures in the advertising discourse: a case study
rhetorical figures, which are frequently applied in advertisements, can add literary flavor to the texts, gratify audiences’ aesthetic needs, and deepen their impression. in advertisement translation, it is very common that the rhetorical figures applied in the original text are replaced with new ones in the translation. this research focuses on rhetorical figures’ function of enhancing audienc...
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This re-inquiry examines the robustness of research showing that rhetorical figures such as rhyme and metaphor can have a positive impact on consumer response to advertising. Prior empirical research explicitly directed subjects to process the ads and generally examined either visual or verbal rhetoric, but not both. We embedded ads containing visual and verbal figures in a 32-page magazine des...
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ژورنال
عنوان ژورنال: Trakia Journal of Science
سال: 2016
ISSN: 1312-1723,1313-3551
DOI: 10.15547/tjs.2016.03.012